Who we are
London Zoo is part of ZSL (Zoological Society of London), the global science driven conservation charity working to restore wildlife in more than 80 countries around the world.
For 200 years, ZSL has combined pioneering research, field conservation, veterinary excellence and the unique power of our two conservation zoos, London and Whipsnade Zoos, to protect species, restore habitats and inspire people to care about the natural world.
Our licensing programme extends this mission- transforming our extraordinary heritage, science and wildlife stories into products and experiences that connect people with nature every day and inspires the next generation of conservationists.
Our approach to licensing
We work closely with licensees and retailers to create commercially successful, purpose led products that reflect our values and inspire a love of wildlife.
From initial concept to final ranges, all development is supported to ensure a distinct, cohesive brand vision rooted in conservation, storytelling and sustainability.
Products with purpose
Our broad range of assets, including artwork from the largest Zoological Library in the UK, enables endless creativity across children’s and adult collections.
Partners have already brought to life beautiful, purpose driven products across:
- Apparel
- Homeware and lifestyle
- Stationery, Toys
- Puzzles and collectables
- Baby and plush
- Publishing
- Luggage
- Sustainable innovations (including products made from recycled or natural materials)
- Experiential partnerships
What we offer licensees
- Access to world class wildlife expertise
- Conservation-driven messaging for products and packaging
- A wealth of archival assets and artwork from our extensive Zoological library based at London Zoo
- Beautiful, versatile style guides – Kids & Heritage
- On site opportunities at London Zoo for photoshoots, launches and activations
Collaboration with a mission driven team passionate about impact
A once in a lifetime licensing moment
ZSL celebrates its 200th anniversary in 2026 with London Zoo marking its 200-year anniversary in 2028.
This milestone offers partners unmatched opportunities for heritage-led collections, sustainability stories and high profile launches across retail.
There has never been a better time to collaborate.
Get in touch
If you’re passionate about wildlife, sustainability, storytelling and design - we would love to explore how we can work together.
Contact our Licensing Team
Email: brandlicensing@zsl.org
Location: London Zoo, Regent’s Park, London
Join us in creating products with purpose - and in supporting a future where wildlife thrives.