WildCats Conservation Alliance

Amur tiger in camera trap

WildCats Conservation Alliance is a unique initiative of the Zoological Society of London (ZSL) and Dreamworld Wildlife Foundation (DWF) that raises funds for Amur leopard and wild tiger conservation projects.  With administration costs granted by DWF, the programme ensures 100% of funds raised by the public and zoo community go straight to field conservation projects. 

More information on the WildCats Conservation Alliance website.

What we do

WildCats Conservation Alliance supports carefully chosen conservation projects that are dedicated to making a long-term difference to the future of Amur leopards and wild tigers. It funds projects that are run by respected national and international conservation NGOs including Wildlife Conservation Society (WCS), Fauna & Flora International (FFI), Phoenix Fund, ZSL, Freeland and Lingkar Inisiatif.  All projects funded by WildCats Conservation Alliance are reviewed and monitored by leading conservation experts to ensure best practice and effective outcomes. Project themes have included anti-poaching, education & community outreach, wildlife-trade and research in China, India, Nepal, Malaysia, Indonesia, Thailand and Russia.

Working with zoos

Globally, zoos are visited by over 6 hundred million visitors a year – that is more than attend football matches! One of the strengths of WildCats Conservation Alliance is its links with the international zoo community.  WildCats Conservation Alliance works with zoos globally to encourage conservation action and to help zoos produce visitor information that is up-to-date and engaging. It enables all zoos to work together and pool their donations for greater impact.

Support us

WildCats Conservation Alliance works with corporate supporters and members of the public to raise essential funds for wild Amur leopard and tiger conservation. Inspiring fundraising by fantastic supporters generate thousands of pounds each year from junior events, treks, marathons, auctions and swims. The website includes many ways to support this work including the purchase of a range of items including specialist books, prints and calendars.

100% of donations received by WildCats Conservation Alliance are used to fund projects in the field.




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Year of the Tiger 2022
WildCats Year of the Tiger

Project information

Key species

Tiger, Panthera tigris

 Once there were considered to be 6 remaining tiger subspecies, however, genetic analysis suggests that there are only two distinct subspecies, the island-dwelling Sumatran tiger (Panthera tigris sondaica) and the mainland tiger (Panthera tigris tigris) made up of subpopulations in Mainland Asia, including India, Pakistan, Nepal, Bhutan, Sikkim, China, Russia, Indochina and the Malay Peninsula (includes virgata, altaica, amoyensis, corbetti and “jacksoni”).

Amur leopard, panthera pardus orientalis

There are fewer than 100 Amur leopards left in the wild, which makes this the most endangered big cat in the world.

People involved

Esther Conway manages WildCats Conservation Alliance at ZSL supported by Communication Specialist Amy van Gelder.

Partners and sponsors

Our fundraising partners are Dreamworld Wildlife Foundation.

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