ZSL is the Financial Times' chosen charity partner for this year’s Seasonal Appeal. With the illegal global wildlife trade reaching unprecedented levels, the FT Appeal will shine a light on ZSL’s ground-breaking efforts to detect, deter and disrupt wildlife trafficking and to work with local communities, business and governments to reduce poverty and protect endangered species.
Dominic Jermey, ZSL Director General, said: “With support from the FT, we can step up our fight against one of the biggest threats to wildlife today. It’s not just elephants, rhinos and tigers being driven to the brink of extinction, but seahorses and salamanders are under pressure too. In partnership, ZSL and the FT can share stories of communities on the front line, shine a spotlight on species in crisis and push the illegal wildlife trade to the top of the business, social and political agendas. We are delighted to have been chosen and cannot wait for the appeal to begin.”
The FT Seasonal Appeal increases awareness of a chosen charity each year through dedicated editorial coverage of its work. Charity partners are selected by the FT’s Seasonal Appeal Committee (consisting of senior staff across editorial), and readers and corporate partners are encouraged to donate. FT appeals have raised more than £18 million for charities over the last decade.
Roula Khalaf, FT deputy editor and head of the seasonal appeal committee, said: “The Financial Times is delighted to work with ZSL for this year’s seasonal appeal. With wildlife increasingly under threat around the world, FT journalists will highlight the charity’s work to fight an illegal trade worth over $20 billion a year.”