At ZSL, we're working towards a world where wildlife thrives. Shaping the future of global wildlife conservation and science, our expert teams are led by a team of dedicated directors, passionate about ensuring nature is at the heart of global decision making.

Matthew Gould, Chief Executive Officer

Matthew Gould headshot

Jo Keaney, Chief Financial Officer 

Jo Keaney headshot

James Wren, Executive Director of Fundraising, Marketing and Engagement

James Wren headshot

James works with his team to build relationships with people by inspiring, influencing and engaging them to protect wildlife and to support ZSL. 

“Seeing ever-increasing positive results of ZSL’s actions – from achieving another year of zero poaching of wildlife in areas we work; seeing the reintroduction of species once lost from the wild; to young people from disadvantaged backgrounds being inspired at our zoos – it is all of this that makes me incredibly proud, particularly as it only happens because of the dedication and passion of our supporters, staff and volunteers.”

Owen Craft, Chief Operating Officer, Whipsnade Zoo

Owen Craft headshot

Owen is responsible for strategic vision of Whipsnade Zoo, the UK’s largest Zoo.

“l’m working to create the longer term strategic vision, to ensure we are putting animal care, science and conservation at the heart of our future planning, whilst ensuring we are an attractive visitor proposition operating as sustainably as we can.”

Helen Downton, People Director

Helen Downton headshot

Helen is ZSL's People Director which means that she is the lead and Executive member for our People across ZSL - this includes volunteers and staff. 

"I'm passionate about supporting people to thrive in the workplace and love working with an organisation that is truly dedicated to its’ purpose to drive and support a world where wildlife thrives, ensuring that we have a world where we all thrive."

Dr. Andrew Terry, Director of Conservation and Policy

Dr. Andrew Terry headshot

Guy Cowlishaw, Acting Director Of Science 

Guy Cowlishaw headshot

Guy oversees the delivery of science across the organisation. He is responsible for the management of the Institute of Zoology, the UK’s leading research institute in conservation science; and Science Resources, which delivers our public events and oversees our library. 


Find out more about our mission – ZSL 200

    Our year in review

    ZSL Annual Reports

    Each year, ZSL review everything we do, from our impact and our achievements to our progress in shaping policy. We also share a financial summary.

    Professor Sir Jim Smith FRS headshot
    ZSL's Governing Body

    Council members

    Read more about our current council members, which includes three elected officers as well as twelve elected members.