Project Ocean’s two key messages
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Vote with your fork – make sustainable seafood choices
- Support the creation of marine protected areas (MPAs)
The information around marine conservation hasn't always been clear, accessible or communicated successfully to wide audiences. With this in mind, back in 2011, ZSL teamed up with luxury department store, Selfridges and created ‘Project Ocean’, a long-term partnership with a mission to take ocean conservation issues to brand new audiences and help protect and restore the ocean.
Together, we’re working to make a positive difference to the health of the ocean by changing consumer buying habits and communicating solutions to the threats our ocean faces in constructive, compelling, and inspiring ways.
Vote with your fork – make sustainable seafood choices