Putting trust in the future of Asiatic lions

Liontrust Asset ManagementLiontrust, the specialist fund management company, is now entering into its third year  of sponsoring the Asiatic lion pride at ZSL London Zoo. By doing so, they are helping ZSL to bring Asiatic lions back from the brink of extinction.

Just 411 Asiatic lions survive in the wild, living in a small patch of the Gir Forest, India, where one disease epidemic or forest fire could wipe them out forever. Their daily battle for survival sees them under threat from habitat loss and growing human population, and leaves them vulnerable to poaching.

Liontrust are contributing vital funding that will allow ZSL to work with local partners in training rangers to monitor and protect this last remaining wild population. Funds will also help ZSL create a state-of-the-art Asiatic lion breeding centre and exhibit at ZSL London Zoo.

“We are proud to be supporting ZSL London Zoo and the Asian lions especially,” says John Ions, Chief Executive of Liontrust. “Lion imagery and the associated attributes of lions is used across all our advertising and branding to symbolise Liontrust’s culture and reflects our core values of wisdom, power, confidence and courage. We deeply admire and respect ZSL’s devotion to the worldwide conservation of these and other animals and their habitats.” 

The new lion exhibit, due to open to the public in 2016, will be central to a global breeding programme for Asiatic lions. This will help maintain a genetically diverse population - with the long-term goal of reintroducing Asiatic lions to the wild.

It will also give visitors the chance to get closer than ever before to these amazing big cats and learn more about how they can help to safeguard the future of the Asiatic lion.

To learn more about Liontrust, please visit www.liontrust.co.uk