Organisations, companies and venues across the capital go #OneLess with ZSL’s help.
Dramatically reducing the amount of plastic entering the ocean via the Thames is one step closer, after organisations across London helped to launch the #OneLess Pioneer Network – a revolutionary movement aiming to eradicate single-use plastic bottles across the capital, by collaborating with local stakeholders to initiate innovative new solutions.
The launch event, hosted by international conservation charity and #OneLess founding partner ZSL (Zoological Society of London) at ZSL London Zoo saw a range of local businesses, venues, organisations and visitor attractions from across the capital come together to share their vision for a ‘refill revolution’.
Attendees were encouraged to sign up to the #OneLess Pioneer Network, pledging to work alongside existing partners including Selfridges, the Natural History Museum and Borough Market, to champion and promote the #OneLess message across London.
The evening attracted more than 40 different stakeholders from across London, from the likes of 15Hatfields, Refill London and Ooho!, to Shaftesbury and the Greater London Authority. With the iconic backdrop of ZSL London Zoo, which has already eradicated all single-use plastic bottles, the evening was intended to inspire a whole host of new partners for the #OneLess Pioneer Network.
Fiona Llewellyn, Marine Project Manager at ZSL said: “We initiated some innovative new ideas and promising collaborations for attendees looking to eradicate single-use bottled water. It was great to see businesses, organisations and campaigners coming together to say no to wasteful single-use bottled water and help stop the growing tide of plastic entering our ocean.
“The level of enthusiasm we’re seeing for a ‘refill revolution’ across London is fantastic. Together we’re making great strides towards London becoming the first capital city free of single-use plastic water bottles; great news for Londoners, and for the ocean!”
Londoners are among the highest users of bottled water in the UK. The average London adult buys 3.37 plastic water bottles every week – that’s 175 every year per person, and over a billion per year on a city level. Sadly, many of these end up in the River Thames and flow out to the ocean.
Launched at ZSL London Zoo on World Oceans Day (8 June) 2016, the #OneLess campaign is led by ZSL, in partnership with Forum for the Future, The International Programme on the State of the Ocean, and the Thames Estuary Partnership. It is a movement of pioneering individuals, communities, businesses, NGOs and policymakers, all working collaboratively to reduce the number of single-use plastic water bottles entering the ocean.
The #OneLess Pioneer Network will be key in starting important conversations with local stakeholders about how they can join this ground-breaking movement and play their part in driving a refill revolution across the capital.
It’s not too late to make the pledge, and any other organisations that would like to get involved in reducing plastic waste can contact the #OneLess team at ZSL via firstname.lastname@example.org to join the movement.