Fostering Sustainable Behaviour workshop
10 - 11 Sep 2013 – 9:00 am - 4:30 pm
Conservation practitioners are increasingly being asked to take into account the human dimensions of environmental issues, and to consider how they may influence peoples’ behaviours in order to address these. How can we respond to this challenge? What skills do we need in order to bridge the gap between people and conservation? How can we establish meaningful connections with a wide variety of audiences, including individuals, communities, and representatives of influential sectors, such as business, industry and government?
ZSL’s vision includes ‘inspiring conservation action’ as one of its guiding principles, stating that “we seek to motivate others to take conservation action in their daily lives”. Furthermore, one of ZSL’s mission targets is to “enable people to adopt positive steps to support conservation and value nature.” As such, this training will contribute towards developing knowledge and skills relevant to this field within the Society.
The event is a two-day training workshop, in which environmental psychologist Dr Doug McKenzie-Mohr will give participants a comprehensive introduction to community-based social marketing and how it is being applied to foster sustainable behaviour throughout the world. The workshop will provide guidance on a structured approach to community-based social marketing, and present numerous case studies illustrating its use. There will be opportunities for participants to actively work with the material that they are learning and to gain experience in applying the concepts.
About the presenter
For over two decades, Dr McKenzie-Mohr has been incorporating scientific knowledge of behaviour change into the design and delivery of community environmental programs. His best-selling book, Fostering Sustainable Behaviour, has been recommended by Time Magazine and his work featured in the New York Times. He has trained over 60,000 environmental programme planners in the use of community-based social marketing — an approach that is now being utilised in thousands of programmes worldwide.
The two-day Introductory Workshop (September 10 & 11) introduces community-based social marketing and illustrates how it is being applied throughout the world to foster sustainable behaviour. Participants will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers & benefits, developing strategies, conducting a pilot, and broad scale implementation) and will be exposed to numerous case studies showcasing its use.
If you design or fund programs to encourage individuals, businesses or farmers to engage in conservation behaviours -- such as those involved in protecting wetlands, addressing invasive species, watershed protection, backyard habitats -- you will find these workshops invaluable. The workshops will also be useful for environmental education professionals.
ZSL Employees: £200.00.
Members/ Fellows: £280.00
Non- ZSL: £300.00
This workshop is a 2 day course and cannot be attended on one day only.
Location and Registration
This introductory workshop is being held in the Prince Albert Suite at ZSL London Zoo on 10 & 11 September 2013:
ZSL London Zoo
All places must be booked in advance and attended on both days. Deadline for Registration is 30 August 2013.
Meals and refreshments
Coffee, tea and a buffet lunch will be served during breaks and are included in the ticket price.
The workshop begins on both days at 9:00 am and ends at 4:30 pm. Please arrive at 8:30 am on the first day so that we can handle registration prior to the workshop beginning.
The first fifty registrants receive a copy of Dr. McKenzie-Mohr’s book, “Fostering Sustainable Behavior.”
Discovery and Learning Department
Regent’s Park (Outer Circle)
London NW1 4RY, UK.
E: email@example.com ; T: +44 (0)20 7449 6645; F: +44 (0)20 7449 6579