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The ZSL mission

© John O'Reilly
ZSL pursues this mission by:

• keeping and presenting animals at ZSL London Zoo and ZSL Whipsnade Zoo in accordance with best practice
• giving priority to species that are threatened in the wild
• increasing public understanding of animals and their welfare and of the issues involved in their conservation
• maintaining an outstanding education and information programme,
  particularly for schoolchildren and families
• undertaking field conservation programmes, both in Britain and abroad;
• developing its role as a leading centre for research and conservation
  biology and animal welfare
• fulfilling its role as a learned society and force for zoology and animal conservation through publications, scientific meetings, lectures, the award of prizes for outstanding achievement and the promotion of conservation
  policy.