Find your perfect partner with Animal Blind Date
Friday 1 December 2000
<b>LOOKING FOR THE PERFECT PARTNER?
LONDON ZOO HAS THE ANSWER -- TRY ANIMAL BLIND DATE</b>
London Zoo and Whipsnade Wild Animal Park have launched a new feature on their website designed to solve one of life’s great mysteries -- how to find your perfect partner. In partnership with new media consultancy, theOTHERmedia, the Zoo and Whipsnade have devised Animal Blind Date -- the only dating game you’ll ever need to play!
Just visit <a href="http://www.londonzoo.co.uk/blinddate" target=new>www.londonzoo.co.uk/blinddate</a> and tap in some of your likes and dislikes and -- just like Cilla Black -- London Zoo and Whipsnade will do all the hard work for you, selecting a matching partner. A picture of the beloved creature will then pop up on your screen!
Are you the kind of person who enjoys a glass of champagne; will only sit on cushions made of the softest Egyptian cotton; has a penchant for roses and your choice of car is a white limousine? Then the elegant flamingo is clearly the perfect match for you. Or are you more of a pint of lager, tracksuit and trainers type of person? Then your ideal partner must be a pot-bellied pig! Whatever you’re looking for -- you’ll find it at <a href="http://www.londonzoo.co.uk/blinddate" target=new>www.londonzoo.co.uk/blinddate</a>
<a href="http://www.londonzoo.co.uk/blinddate" target=new>www.londonzoo.co.uk/blinddate</a> could also be the answer to a more festive problem -- finding the ultimate Christmas present. After playing the dating game, the site allows you to adopt an animal as a truly original and unusual gift (or why not treat yourself?). Adoptive parents get a picture of their animal, a badge, a certificate, a sticker and their name on a special "thank you" board at London Zoo or Whipsnade. Could there be a better way to express your feelings?
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<b>Editors' Notes:</b>
<li>Animal Blind Date has been sponsored by theOTHERmedia.
<li>theOTHERmedia (<a href="http://www.othermedia.com" target=new>www.othermedia.com</a>) is an international new media consultancy based in London, with more than six years' experience in the industry. They combine business analysis, technical know-how and design expertise to help clients take full advantage of the Internet.
<li>London Zoo and Whipsnade Wild Animal Park have been working with theOTHERmedia since mid-1999.
<li>theOTHERmedia developed all five of the sites that come under the umbrella of the Zoological Society of London (ZSL).
<li>Since July 1999 the ZSL site has built up a large audience and currently has more than 100,000 page impressions per month.
<li>At London Zoo, animal adoptions cost from £25 for animals such as a dormouse, starfish etc, to £6,000 for an Asian elephant. All animals of £70 or more are available in shared adoption units of £35. So you could adopt part of an elephant for £35 -- we don’t specify which part is yours!
<li>By adopting an animal, you will be making a valuable contribution towards helping to conserve animals threatened by extinction all over the world.
<i>For further information / photography, please contact:
Susan Wilks / Alex Hall
RPPR
Telephone: 020-7881 3232
Email: susanw@rppr.co.uk
Joe Laing/Peter Beatty
Public Relations
The Zoological Society of London
Telephone: 020-7449 6363/6236/6361
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