Strategic Aim 1
To undertake and promote relevant high quality zoological and conservation research, to help us achieve our conservation objectives and to inform and influence conservation policy.
ZSL will achieve this strategic aim by:
- Encouraging and rewarding excellence in the performance and communication of science, conservation and animal husbandry
- Attracting and engaging a diverse range of people and organisations in the science of zoology and conservation from students to leaders in their field
- Using our unique convening role as a leading learned society to foster and achieve international excellence in science relevant to our core conservation priorities
- Raising the profile of conservation issues and priorities, and ensuring they are well represented at policy level and in the media
- Managing and developing a relevant and useful body of zoological knowledge
- Providing policy makers, conservationists and the general public with the information needed to make informed decisions on conservation issues
Strategic Aim 3
To implement and achieve effective and appropriate ‘in situ’ and ‘ex situ’ conservation programmes for priority species and habitats.
ZSL will achieve this strategic aim by:
- Ensuring that conservation efforts are informed by the best science
- Measuring conservation efforts and evaluating their outcomes to enable more effective management
- Applying objective criteria for setting priorities for our conservation activity and measuring against successful outcomes
- Developing our own and others’ capabilities, expertise and resources in order to build capacity in zoology and conservation
- Predicting, prioritising and responding effectively to new conservation issues
- Engaging and working with communities in support of conservation and sustainable livelihoods
- Working with other organisations and across disciplines to achieve our common conservation objectives
- Working with government and industry in support of conservation
Strategic Aim 2
To encourage and motivate all our stakeholders to support and engage in conservation.
ZSL will achieve this strategic aim by:
- Enabling and inspiring all ZSL staff, students and volunteers to become ambassadors for our conservation mission
- Improving and developing our contributions to the education and conservation awareness of groups of all ages and to education providers
- Running world-class Zoos with the highest standards of animal welfare, husbandry and exhibit design
- Raising and maintaining our profile among target audiences
- Ensuring that all visitors have an enjoyable, inspiring and educational experience
- Using our research and field activities to inspire and educate people about conservation
- Communicating science-based conservation messages
- Enhancing the value delivered to ZSL members
Strategic Aim 4
To further ZSL’s mission by maximising opportunities to generate funds.
ZSL will achieve this strategic aim by:
- Making continued investment in our sites and infrastructure
- Developing innovative opportunities to generate revenue
- Developing our business acumen
- Building up and extending our supporter base
- Raising our profile to increase funding to ZSL
- Utilising ZSL assets and resources to generate funds within the framework of a registered charity
