Ever seen a lion on Carnaby Street?

ZSL Living Conservation pop-up shop now open on 15 Carnaby Street

The Zoological Society of London (ZSL) has taken on a cheeky new challenge, crafting a giant lion’s head from daring hand-painted human bodies to expose the plight of the endangered Asian lion.

To kick off ZSL’s first-ever pop-up shop, the larger-than-life lion prowled under the iconic arch of Carnaby Street for one morning and helped mark the Zoo setting up shop in number 15 of the famous street.

Lion body artists on Carnaby Street

The shop, named ZSL Living Conservation, will open on Friday 6 June as part of ZSL’s Lions400 campaign – an ambitious public fundraising project designed to raise £5.7m for the endangered Asian lion.

Situated just feet away from the renowned ‘Welcome to Carnaby Street’ arch in the heart of the world-famous shopping destination, visitors will be able to get up-close and personal with ZSL’s conservationists at the ‘Pop-up Conservation’ sessions and hear all about ZSL’s work in the wild, as well as browse the exciting new ranges created especially for the pop-up shop.  

The Lions400 campaign will include the creation of a new state-of-the-art lion breeding centre and visitor experience at the Zoo, as well as the extension of vital conservation work in the field where only 400 Asian lions are left in the wild.

Carnaby Street Lion - made from models in body paint.

‘Pop-up Conservation’

Hear from Zoological Society of London (ZSL) scientists and conservationists about the amazing work they’re doing to save animals around the globe.  Events are free and take place at 1pm, 1.30pm, 6pm and 6.30pm every Thursday in our Pop-Up shop on Carnaby Steet.

26th June - Joe Pecorelli and Rayner Piper, ZSL Conservationists  Saving European eels

The Thames River is home to a myriad of animals, including the critically endangered European eel.  Meet two conservationists who, with the help of volunteers, are working to bring this important species back from the brink of extinction.

3rd July - Joanna Barker, ZSL Conservationist Saving Harbour seals

Monitoring seals can be a tricky business! But with your help, Joanna is using a variety of methods to conserve harbour seals in the Thames Estuary.  Join her and find out how you can get involved.

10th July – Julien Godfrey, ZSL Conservationist Saving Asian lions

There are only 400 Asian lions left in the wild.  Hear how Julien is collaborating with local groups and scientists to protect the area where these lions live – a tiny patch of land in India, known as the Gir Forest. 

17th July - Dr Nisha Owen, ZSL Conservationist Saving animals on the EDGE

Often overlooked and forgotten, saving Evolutionarily Distinct and Globally Endangered (EDGE) species is a cause close to Nisha’s heart.  Discover more about these amazing and relatively unknown animals, and why saving animals on the EDGE is so important. 

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