ZSL Living Conservation pop-up shop now open on 15 Carnaby Street
The Zoological Society of London (ZSL) has taken on a cheeky new challenge, crafting a giant lion’s head from daring hand-painted human bodies to expose the plight of the endangered Asian lion.
To kick off ZSL’s first-ever pop-up shop, the larger-than-life lion prowled under the iconic arch of Carnaby Street for one morning and helped mark the Zoo setting up shop in number 15 of the famous street.
The shop, named ZSL Living Conservation, will open on Friday 6 June as part of ZSL’s Lions400 campaign – an ambitious public fundraising project designed to raise £5.7m for the endangered Asian lion.
Situated just feet away from the renowned ‘Welcome to Carnaby Street’ arch in the heart of the world-famous shopping destination, visitors will be able to get up-close and personal with ZSL’s conservationists at the ‘Pop-up Conservation’ sessions and hear all about ZSL’s work in the wild, as well as browse the exciting new ranges created especially for the pop-up shop.
The Lions400 campaign will include the creation of a new state-of-the-art lion breeding centre and visitor experience at the Zoo, as well as the extension of vital conservation work in the field where only 400 Asian lions are left in the wild.
Bring your little creatures to the ZSL Living Conservation pop-up shop for fun animal games and dress-up, including Whose Zoo Poo Is Whose, every Thursday from 2-3pm.