Changing Attitudes

Everyone knew but nothing was done © Martin Rowson

Bringing biodiversity back into the centre of culture and fostering a respect for its true value to all humanity is essential for a long-term sustainable relationship with the natural world. If our values do not fundamentally change, the next generation will inherit a world very similar to the story told in Stories for our Children: The World In 2050. We must find new ways of communicating with government, industry and the general public.

A few things you can do:Innovations

□ Bring nature back to the heart of culture - engage with the natural world
□ Identify your strengths and use them to communicate the environmental challenges ahead and potential solutions
□ Encourage your children to learn about the natural environment

Influencing global decision-makers
Global Legislators Organisation (GLOBE International)
The Guardian's Biodiversity 100 Campaign International Panel on Biodiversity and Ecosystem Services (IPBES)

Communicating through the arts
Isabella Rossellini’s Green Porno
Pestival
Ethical Fashion Forum
End of the Line

Engage with the natural world
Protected Planet

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