The beauty of sharks
Sharks are in demand and the beauty industry is one of the most demanding. But this year, as part of its Project Ocean work with ZSL, the luxury department store, Selfridges is leading the way and going 100% shark-free in its world-famous Beauty Hall.
Approximately 100 million sharks are killed by humans every year, so it’s not surprising that this level of activity is not sustainable and over 15% of the world’s shark species are classified as ‘threatened’ by the IUCN . As well as infamously being killed for their fins, it’s estimated that 6 million sharks are killed each year simply for the oil in their livers.
Many consumers are unaware that some of their beauty purchases contain shark oil and other shark by-products, and unclear labelling makes the problem worse. With technical advice from ZSL and Oceana , Selfridges has worked with brands to remove all products containing shark-derived ingredients from its beauty shelves. Selfridges is now encouraging brands that do use shark oil to reformulate their products, using equally effective plant-based alternatives. By announcing itself as 100% shark oil and by-product free, Selfridges aims to raise awareness about the plight of sharks and their unnecessary use in the beauty industry.
To drive the message home and really celebrate sharks this summer, Selfridges is undergoing a shark take-over in-store from 3-16 June. Under the banner ‘Save our Sharks’, the Oxford Street store will feature a unique exhibition of shark sculptures, imagery, facts and documentaries, aiming to dispel the myths surrounding sharks and highlight the beauty and magnificence of these famously misunderstood creatures.
And don’t forget - if you’re unsure whether a product contains shark oil, ask the retailer for confirmation that it’s ‘shark-free’. A simple question raises awareness and encourages industry to take action.